Highlights From Toronto IMATS

Makeup lovers crowding around brushes and makeup accessories

Yes, IMATS (International Makeup Artists Trade Show) has come and gone in Toronto and my post is over a week late. Better late than never?

I miss doing makeup. I miss the smiles and the happiness my beautiful clients would exude after I was finished their makeup. Life has a funny way of working, but I believe everything happens for a reason.

IMATS was an event I definitely could not miss. Being amongst makeup artists and some of my favourite beauty brands was exactly what I needed. As soon as I entered the building, I was hit with a buzz of creativity, excitement, and community. It was like I was seeing an old friend again. We picked up exactly where we left off.

Highlights:

Messy me with cutie Hung Vanngo

One of my main reasons for going to IMATS was to meet celebrity makeup artist, Hung Vanngo, who I've admired for many years. We sent each other random emails here and there, but had never officially met. He was exactly how I thought he would be; super sweet, gracious, and utterly adorable!

Makeup gurus Jackie Shawn and Hung Vanngo

To top off the night, celebrity makeup artist, Jackie Shawn, was sitting right beside Hung! I totally scored. Seriously, I get more excited meeting makeup artists than I do Hollywood celebrities! Jackie was so down-to-earth, super bubbly, and had amazing skin!

Yay! Self-shot with Jackie!

I'm a year late, but I've finally joined the Twi-hards as lame as that sounds. It was just a few weeks ago that I decided to see what all the fuss was about - Robert Pattinson. I'm not normally into extremely pale, blood-sucking men, but his mysteriously enticing character, Edward Cullen, made me want to give up my soul if only for just a moment.

Robert Pattinson as Edward Cullen

Meeting Norma Hill-Patton, makeup department head for New Moon, for some reason made me a nervous, blubbering fool! Maybe it had something to do with her touching the face of a certain dreamy pale face. Yes, she would be the closest I would ever get to touching Robert Pattinson. Thankfully, she politely looked past my stuttering and blabbering and smiled for the photo anyways.

Nervous me with New Moon makeup artist, Norma Hill-Patton

There were mixed reviews of IMATS with some feeling more underwhelmed than anything else. Many expressed that IMATS seemed smaller compared to last year's Canadian Makeup Show and not enough vendors were present. Despite these details, I felt renewed and energized again. As much as I love makeup, this year's IMATS was more about reconnecting with old friends and meeting new ones.

The fabulous Debbie Bondar, founder and CEO of FACE atelier Cosmetics

Me (excuse the messy hair) with yaby Cosmetics owner and makeup artist, Liz Yu

Cityline's Derek Selby and makeup artist and International Communications Director, Wanda Longo both for Cover FX

Left, Monica, founder of BeautyParler.ca and Cover FX PR rep, Melissa

Old makeup artist friend, Lucien, from my Red Earth days

Stay tuned for my in-depth makeup reviews from yaby, Eve Pearl, Cover FX and many more (not to mention my makeup haul)! Read more about Toronto IMATS from around the blogosphere!

www.beautyparler.ca
www.lipstickrules.com
www.facesbyfarah.blogspot.com
www.anjalihanda.blogspot.com
www.jessicajeanmyers.blogspot.com

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Beauty Feature: Benefit Cosmetics the Latest "It" List

Benefit Cosmetics is one of the few brands that make me glee with girly giddiness. Everything from the packaging down to the cheeky names make this brand stand out from the crowd of black sleek packaging. Makeup doesn't have to be all business and no play to be a good product, a philosophy that founders Jane and Jean Ford had in mind when starting their cult brand.

I've been meaning to write about some of my latest Benefit faves, but as always time just gets away from me!

1. Benefit Lip Gloss ($18 USD): I'm really glad Benefit decided to revamp their glosses. The original formula was really sheer and didn't last too long on the lips. The newest versions (available in 8 shades) are everything you'd want in a gloss: perfect amount of colour, smooth texture, and high shine. The soft cusion paddle really helps hug the lips for a flawless application. Lovely shades: Fresh Squeezed (pink grapefruit), I'm With the Band (golden pink shimmer), Who Are You Wearing? (passionfruit pink), and Almost Famous (copper penny). Like the old formula, their signature apricot-lychee scent is a delight!

2. Benefit Velvet Eye Shadows ($18 USD): These new shadows have amazing pigment and a velvety soft finish. The finish is very shimmery so I would use sparingly during the day or mix with a matte shadow to soften. You can use dry for a sheer finish or layer over their creaseless cream shadows for high drama. The range of colours are gorgeous especially new launches for Fall, Where There's Smoke (smokey pewter) and I Cannes and I Will (golden mulberry).

3. Benefit Creaseless Cream Eyeshadow/Liner ($19 USD): I am all about quick and easy to apply shadows that stay put and double as a liner! They come in a soft shimmer finish ranging from soft to dramatic shades. These work great under powder shadows as well. I love using Honey Bunny (terracotta nude) as a base, Samba-dy Loves Me (champagne gold) to highlight, and Strut (smokey denim) for a smokey finish.

4. Benefit Crescent Row Eau de Toilettes ($36 USD): How ridiculously adorable is this packaging for Benefit's new fragrance line, Cresent Row? Laugh with me LeeLee is a naturally feminine scent with classic girly style. Something about Sofia is a lovely fruity floral scent and one of my favourites. My place or yours Gina is a seductive woodsy oriental scent and my other favourite.

5. Benefit Automatic Eyeliner Duo Pencil ($20 USD): Lining your eyes is the only way to give your eyes definition. The automatic liners are nice and thin so you can get right to the base of the lash. They also glide on smoothly and automatically sharpen on their own. I love that it comes with a smudger on the other end - helps diffuse the line or create a sultry finish. My favourite comes in Wink o' Ink, a metallic charcoal grey.

6. Benefit "hello flawless!" Custom Powder Cover-up with SPF 15 ($34 USD): Benefit is all about functionality while still looking cute. All you MAC Studio Fix fans will love Benefit's powder foundation. The powder goes on silky smooth, covers flawlessly, and makes your skin look radiant. I love that it comes with a sponge for heavy coverage and a brush for lighter coverage. And if you want to spot conceal all you have to do is conceal with the sponge and blend with the brush! My only issue is that the line definitely needs a wider range of colours - I'm no. 6 the darkest shade!

7. Benefit One Hot Minute Sexy in Seconds Face Powder ($30 USD): Who knew you could find sexy in a powder! I love using this rose-gold loose powder for adding a warm glow to all my "sexy" areas lol. This looks great on its own or layered over your favourite blush. Use on areas you'd like to highlight like your cheekbones and decolletage. The fan brush is actually the type of brush I like to use when I want shimmer to look more natural, like you're glowing from within.

8. Benefit Smokin' Eyes Palette ($36 USD): This awesome palette for eyes and brows has everything you need in creating the perfect smokey eye and brow. The kit includes: eye bright for highlighting underneath the brow bone, 3 smokin' eye shadows: pink highlight shadow, pewter base shadow, and deep charcoal shadow, smokin' liner, brow zings shaping wax, fluff/shadow hard angle brush, tiny tweezers, and a lesson to walk you through each step! This handly palette was perfect for a bride I did a few weeks ago.

Over the years I've found you really get more bang for your buck with most Benefit products. And it's why I just can't get enough! Stay tuned for more features including Benefit's holiday collections and more!

www.benefitcosmetics.com

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Makeup Obsession: Hourglass Veil Fluid Makeup Oil Free SPF 15

It never fails, you read every beauty article on the next best foundation only to run to the nearest store to purchase it, use it, and be disappointed by it. Foundation is the number one key makeup product that determines just how fantastic the rest of your makeup will look. Picking a great foundation is like picking out the finest wine. You can’t rush into it and you can’t just go for the cheapest thing. After all, we spend so much money on our clothes, our hair, our shoes, yet when looking for foundations we gasp at anything over 20 dollars.

I have recently become obsessed with a foundation by Hourglass called Veil Fluid Foundation. Never before has a foundation done what it’s actually been set out to do-make your skin look absolutely flawless! Now before I tell you the price of the foundation you need to know how amazing it is. I know many of you reading this are notorious for doing what we’re told never do-you pick your face. I too am guilty of this and therefore need a good foundation to make me look picture perfect (post picking). This foundation covers so well and does not look thick and mask like at all! It comes in 7 shades with good colour tones however does not go dark enough for a much deeper skin tone. Tyra Banks could wear it but Naomi Campbell may not find her shade. Nonetheless, for those who do find their shade they will be completely hooked!! It lasts all day and gives a natural slightly dewy look to the skin. Its best applied with a brush however don’t get sold on buying the specified brush, it’s not the greatest. This foundation is best applied with the MAC #187 Brush or MAC #190 brush. And now, to drop the bomb- its $60. This may seem like a lot of money but just think about the new shoes you just bought that probably only go with one outfit, which you can only wear once because everyone will remember that outfit! In other words, you will use it more than those shoes which probably cost ten times the price!! Here are the quick facts about the foundation:

• Formulated with Matrixyl to stimulate the production of collagen and reduce the appearance of wrinkles.
• Skin Tightener ST improves skin's texture and promotes younger looking skin.
• Advanced silicone creates a flawless finish.
• Oil, fragrance and paraben free, SPF 15.

Its sold at Sephora and before purchasing it I strongly recommend you get a few samples. You definitely want to make sure that you’re getting the right shade. Wear it for a few days and wait for the compliments to roll in. It will just confirm that $60 is a small price to pay for flawless skin.

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